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9.3.11

Nanny pioneering brands open circuit

As urbanization and industrialization continue to promote, transfer of the rural population has become the trend. Employment problems of the rural population is also growing, particularly middle-aged and young women in rural areas, most of their education level is low, more traditional ideas, and to take on more domestic employment channel is narrower. At present, domestic service are the main channels of their entrepreneurship, employment.


However, on the domestic market in Jiangxi, but there is a strange phenomenon for a long time: on the one hand, many urban households cannot find suitable domestic staff, especially the nanny \"difficult to get a person\"; on the other hand, a lot of hope out of pioneering work of rural women are at a loss, can not even competent domestic jobs, nanny jobs. In this regard, people believed that nanny business, open to brands. By regulating the market, the Organization of training, thinning services, started domestic company brands, enhance the visibility of local nannies, so that the rural female employment, entrepreneurial road is smooth, the trip, the width.


Market calls \"wife of an elder cousin\"


One or two years, Sichuan, Shandong, and other places by the Government to promote and market-driven, or even organization nanny Beijing, started a \"sister\", \"red woman\" Nanny brand, made a very good social and economic benefits. In fact, Jiangxi\'s advantages more obvious in this respect. Jiangxi people honest and trustworthy, hardworking kind, \"Cousin\", \"wife of an elder cousin\" cordial nature, rich cultural heritage, the war was popular, even Chairman Mao did call people in Jiangxi province, and was \"sent unfit Red Army\" and other stories, if these red organic integration of resources, can make \"the wife of an elder cousin\" Nanny brand.


In fact, at present on the domestic market is still very lacking in Jiangxi nannies, nanny of particularly high quality, safe and reliable. In a home economics Centre of the window stack Hill Road in Nanchang city, reporters found numerous candidates are basically hired a nanny. And the road in the child solid employment agency, Jiangxi, China talent market of several large recruiting sites exist, such as nannies, housekeeping service difficult this phenomenon. In particular several domestic companies for \"nurse shortage\" poured their grievances. According to the labor package introduced by the Chief of the domestic service center of Nanchang, the original, Nanny is seasonal. Before the Spring Festival, busy time generally hard to find, as they are mostly from the countryside, and is home of the main labour force, should go back to work. But after the Spring Festival, after the end of the busy and nice move, but now has no peak seasons, light points. For example, they can provide nannies 10-20 people now, but there are forty or fifty people called to ask, can be said to be utterly inadequate, and demand. Some residents even spat in order to compete with a nanny, who only holds first registration we first principles.


A brand, and quality are less


Employment agencies in child-solid road mother-in-law told reporters, who found a nanny, she recently has been looking for a nanny, local domestic companies, employment agencies, and even spontaneous nanny she often around the market, hoping to find heart of nannies at an early date. According to her introduction, the original home Nanny is very good, are very satisfied with the whole family, because in rural areas, in July or August when home \"rush harvesting and rush planting\" there to be gained. But later a nurse did not two months at home, and home by her husband. Now finally also requests to a nanny, but because she is too old, in poor health, are afraid to get her to do many things, but now babies only two months, daughter-in-law, and about to go to work, really quick and the dead.


And another of Mr Wu is a wry smile, told reporters: \"our home is just three people, nothing more, Nanny is primarily let her answer the child, and cooking. So put particular importance on nanny\'s character is honest, and caring. In this way, wages have been added to the 600, is also difficult to find. \"Miss Cheung said:\" my child learn to talk, so I wanted to find a young girl, so that children may be more lively and may be registered in the home economics Centre for a long time, also could not find appropriate. ”


Citizens generally, current nanny cohabitation in the market, many nanny generally low quality; many domestic companies is in question, does not talk about reputation, on the asking price, and so on, in their view, to make \"the wife of an elder cousin\" be known all over the province, the national, a brand, reputation, and quality are not less!


\"The wife of an elder cousin\" idea you want to change a variable


Of course, difficult to get a baby sitter, and some \"wife of an elder cousin\" idea is too conservative, also relevant. According to industry analysis that the nanny is increasingly difficult to find, in addition to increasing demand for nannies, nanny supply source are less and less. Because countries introduced policies to support the farmers make their revenue is getting higher and higher, while the local township enterprises have mushroomed, \"wages are not high, but real income\", pragmatic ideas started part of migrant workers not displaced from their homes. And did most of the nanny is the backbone of the family, if a job\'s income with work at home, that most of the peasant workers will choose to stay at home.


Chief of the labor package of domestic service center of Nanchang said: \"as long as a little culture mostly young girls are not willing to be a nanny, low wages, the second group of sound is not good, not as good as when when a salesman or something, wages are higher, reputation and good. And the middle-aged woman is because of the family, most of them don\'t want to be a nurse, they mostly tend to do a pool, a good laizhi you want to schedule, several part-time wages much higher than the nanny, and secondly also able to combine things at home. ”


And a domestic company, Ms Lee said, some employers to nanny too critical and also makes a lot of people would rather stay at home, is not willing to do nanny. In her view, as an employer, should be when a zijiaren nanny, cannot be assumed as superior posture, employers want to nurse from \"total\" and \"intelligent\", but not with undue haste. As a nanny, self-respect, self-love, self-reliance, in addition to doing a job, or to learn more, improve their quality as possible. When you get along with employers, to communicate with them, do not know the questions and

Ask when, something like take care of their things as caring employer home. All in all, we all want to put yourself in each other and think, when it encounters a thing, stand in each other\'s point of view problems.

People concerned believe that the relevant government departments should strengthen guidance and training, human resources in developing local nannies, provide the public with more standardized management of nurse team. At the same time, the entire society should abandon the \"when the nanny inferior\" old ideas, only a change of mindset, really as a family business of domestic service platform, to turn my unrealistic \"face\" to get nanny market the cake, the bigger and more to eat the tasty!

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